Advertising & Promotion Textbooks

Browse New & Used Advertising & Promotion Textbooks

Advertising and promotion textbooks are a great way of gaining an appreciation for this fascinating subject. Advertising surrounds us in our everyday life. Some of it is very blatant and impossible not to see, whereas other forms of advertising and promotion can be very subtle. No matter what form it takes, advertising and promotion is big business with large companies spending millions each year on building up recognition of their brands. It is also a discipline which has seen some major changes within the past decade. The introduction of social media has opened up a whole new range of possible channels and promotion types for advertisers. Chances are while you have been browsing the internet today looking for affordable textbooks you will have seen several brands advertising themselves already. Our extensive range of discounted advertising and promotion textbooks explore the development of this fascinating subject and will prepare you for an exciting career. All of our new and used textbooks are in great condition and we will deliver them to your door. At the end of your course we can buy back your advertising and promotions books.

Results 251 - 300 of 326 for Advertising & Promotion Textbooks
252.
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspectiv... by Belch, George E., Belch, Mi... ISBN: 9780256105162 List Price: $69.95
253.
Advertising for Modern Retailers by Milton, Shirley F. ISBN: 9780870051005 List Price: $14.50
254.
Unconscious for Sale: Advertising, Psychoanalysis, and the Public (Theory and History of Lit... by Haineault, Doris-Louise, Ro... ISBN: 9780816621866 List Price: $19.95
255.
Advertising Management by Aaker, David A., Myers, Joh... ISBN: 9780130160065
256.
Marketing: The Uses of Advertising by Lowndes, D. ISBN: 9780080069357 List Price: $19.50
257.
Advertising Writing by Hafer, W. Keith, White, Gor... ISBN: 9780314632463 List Price: $39.50
258.
Fundamentals of Advertising Research by Fletcher, Alan D., Bowers, ... ISBN: 9780534084547
259.
Advertising in Contemporary Society: Perspectives toward Understanding by Rotzoll, Kim B., Haefner, S... ISBN: 9780538195027
260.
Cases in Promotional Strategy - James P. Engel by Engel, James P., Talarzyk, ... ISBN: 9780256031003 List Price: $17.50
261.
Encyclopedia of Advertising by Graham, Irvin ISBN: 9780870050145 List Price: $20.00
262.
Student CD-ROM To Accompany Contemporary Advertising by Arens, William F. ISBN: 9780072451764 List Price: $35.00
263.
Pitch: How to Analyze Advertising - Hugh Rank by Rank, Hugh ISBN: 9780943468006 List Price: $11.95
264.
Cases in Advertising and Promotion Management by Patti, Charles H., Murphy, ... ISBN: 9780471875079 List Price: $26.50
265.
Advertising Career Directory, 1986 by Cummings, Bart ISBN: 9780934829007 List Price: $24.95
266.
Creative Connection Instructors Guide by Milton, Shirley F., Winters... ISBN: 9780870053306 List Price: $2.50
267.
Advertising's Role in Society by Wright, John S., Mertes, Jo... ISBN: 9780829900071 List Price: $14.95
268.
How-to Book of Advertising: Creating It, Preparing It, Presenting It by Strong, Leonard V. ISBN: 9780870056840 List Price: $20.00
269.
Principles of Advertising by Juska, Jerome M. ISBN: 9780205420964
270.
Consumerist Manifesto: Advertising in Postmodern Times by Davidson, Martin P. ISBN: 9780415046190 List Price: $79.95
271.
Cases in Advertising and Promotion Management by Quelch, John, Farris, Paul W. ISBN: 9780256037135 List Price: $52.95
272.
Management of International Advertising: A Marketing Approach by Peebles, Dean M., Jr., Ryan... ISBN: 9780205079889 List Price: $51.00
273.
Broadcast Copywriting by Orlik, J. ISBN: 9780205087501 List Price: $37.00
274.
Advertising: Mass Communication in Marketing by Littlefield, James E., Kirk... ISBN: 9780395048023 List Price: $19.50
275.
Kleppner's Advertising Procedure by Unknown ISBN: 9780536595935 List Price: $83.00
276.
Print Media Planning Manual by Ehler, R. L., Howard, Robert ISBN: 9781879299115 List Price: $49.95
277.
Proceedings of the 1996 Conference of the American Academy of Advertising by Unknown ISBN: 9780931030192 List Price: $25.00
278.
How to Advertise Your Hotel to Success The Marketing Guide to Hotel Advertising by Ramzy, Ashraf ISBN: 9780963009500 List Price: $39.95
279.
How to Buy & Price Advertising Services by Dorn, Edward G., II, Davis,... ISBN: 9780963180681 List Price: $69.50
280.
How to Get the Best Advertising from Your Agency by Salz, Nancy ISBN: 9780070310490 List Price: $28.75
281.
Imagery of Power A Critique of Advertising by Inglis, Fred ISBN: 9780435184704 List Price: $14.50
283.
Design of Advertising by Nelson, Roy P. ISBN: 9780697043672 List Price: $35.00
284.
Sales Presentation Man.(complete Only) by Reid, David A., Burvikovs ISBN: 9780314926814 List Price: $27.25
285.
U.S. Sourcebook of Advertisers, 1991 by Schonfeld and Associates Staff ISBN: 9781878339126 List Price: $295.00
286.
U.S. Sourcebook of Advertisers, 1990 by Schonfeld and Associates Staff ISBN: 9781878339072 List Price: $295.00
287.
U.S. Ad Review by Scott, Jamie ISBN: 9780934590235 List Price: $39.95
288.
Advertising and Promotion Communicating Brands by Hackley, Chris ISBN: 9780761941538 List Price: $113.00
289.
Unconscious for Sale Advertising, Psychoanalysis, and the Public by Haineault, Doris-Louise, Ro... ISBN: 9780816621859 List Price: $49.95
290.
Ice Cube Sex The Truth About Subliminal Advertising by Haberstroh, Jack ISBN: 9780940121171 List Price: $17.95
291.
Signs That Sell The Handbook of Successful Merchandise Signing by Larsen, Sonja, Hoffman, G. L. ISBN: 9780962966606 List Price: $29.95
292.
Signs That Sell The Handbook of Successful Merchandise Signing by Larsen, Sonja, Hoffman, G. L. ISBN: 9780962966613 List Price: $29.95
293.
Persuasive Signs The Semiotics of Advertising by Beasley, Ron, Danesi, Marcel ISBN: 9783110173413 List Price: $48.95
294.
Creative Strategy in Advertising by Jewler, A. Jerome ISBN: 9780534162900 List Price: $38.95
295.
Creative Strategy in Advertising by Jewler, A. Jerome ISBN: 9780534038793 List Price: $26.50
296.
Introduction to Advertising and Promotion An Integrative Marketing Communications Perspective by Belch, George E., Belch, Mi... ISBN: 9780256108255 List Price: $31.50
297.
Us Sourcebook of Advertisers by Schonfeld and Associates Staff ISBN: 9781878339027 List Price: $295.00
298.
Creative Strategy in Advertising with Infotrac by Jewler, A. Jerome, Drewnian... ISBN: 9780534625108 List Price: $133.95
299.
Radio Broadcasting Sales Making an Intangible Tangible by Urlacher, Marvin R., Schlos... ISBN: 9780962486999 List Price: $33.95
300.
Retail Advertising Copy The How, the What, the Why by Unknown ISBN: 9780871020697 List Price: $12.00
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