Advertising & Promotion Textbooks

Browse New & Used Advertising & Promotion Textbooks

Advertising and promotion textbooks are a great way of gaining an appreciation for this fascinating subject. Advertising surrounds us in our everyday life. Some of it is very blatant and impossible not to see, whereas other forms of advertising and promotion can be very subtle. No matter what form it takes, advertising and promotion is big business with large companies spending millions each year on building up recognition of their brands. It is also a discipline which has seen some major changes within the past decade. The introduction of social media has opened up a whole new range of possible channels and promotion types for advertisers. Chances are while you have been browsing the internet today looking for affordable textbooks you will have seen several brands advertising themselves already. Our extensive range of discounted advertising and promotion textbooks explore the development of this fascinating subject and will prepare you for an exciting career. All of our new and used textbooks are in great condition and we will deliver them to your door. At the end of your course we can buy back your advertising and promotions books.

Results 201 - 250 of 326 for Advertising & Promotion Textbooks
201.
Postsecondary Catalog by SWP Staff ISBN: 9780538713078
202.
Advertising by Dunn, Roger ISBN: 9780030600517 List Price: $22.75
203.
Advertising by Dunn, Roger ISBN: 9780030981555 List Price: $33.75
204.
Marketing : The Uses of Advertising by Lowndes, D. ISBN: 9780080069340 List Price: $9.75
205.
Broadcast Advertising : A Comprehensive Working Textbook by Zeigler, Sherilyn K., Howar... ISBN: 9780471841241 List Price: $24.45
206.
Advertising Today by Johnson, J. Douglas ISBN: 9781561180004 List Price: $26.85
207.
Readings in Advertising by Littlefield, James E. ISBN: 9780829900309 List Price: $13.95
208.
In the Spotlight: Anton Bruehl Photographs 1902-1950s by Newton, Gael ISBN: 9780642334138 List Price: $39.95
209.
Events Management Casebook by Bowdin, Glenn, Getz, Donald... ISBN: 9781856178174 List Price: $50.95
210.
Publicidad by Samson ISBN: 9780673192387 List Price: $11.00
211.
Retail Advertising by Haight, William ISBN: 9780673152992 List Price: $24.33
212.
Fundamentals of Copy and Layout by Schick, C. Dennis, Book, Al... ISBN: 9780685012376 List Price: $19.95
213.
Advertising Career Directory, 1987 by Fry, Ron ISBN: 9780934829106 List Price: $26.95
214.
Advertising Career Directory, 1987 by Fry, Ron ISBN: 9780934829168 List Price: $34.95
215.
Advertising Career Directory, 1987 by Fry, Ron ISBN: 9780934829045 List Price: $17.95
216.
Essentials of Advertising Strategy by Schultz, Donald E. ISBN: 9780844230450 List Price: $12.95
217.
Which Ad Pulled Best? by Burton, Philip W. ISBN: 9780844231600 List Price: $12.95
218.
Advertising Copy Writing by Unknown ISBN: 9780808790839
220.
ADSTRAT : A Decision Support System for Advertising Strategy by Gatignon, Hubert A. ISBN: 9780894261916 List Price: $32.50
221.
Jugenheimer Basic Advertising by Jugenheimer, Donald W., Whi... ISBN: 9780471869931 List Price: $36.00
222.
Advertising for Account Holders by Linacre, Nigel ISBN: 9781138966154
223.
Follow Me 3 : Wayfinding: Characterizing Spaces by SendPoints ISBN: 9789881383419 List Price: $49.95
224.
Event Management by Rojek, Chris ISBN: 9780415509916
226.
Aktivierungswirkung Von Anzeigen : Messverfahren F�r Die Praxis by Meyer-Hentschel, Gundolf ISBN: 9783790802986
227.
Psychology of Advertising by Fennis, Bob M., Stroebe, Wo... ISBN: 9781138876903
228.
Events Feasibility and Development by O'Toole, William ISBN: 9781138131675
229.
Advertising Management by Jugenheimer, Donald W., Kel... ISBN: 9781138178199
230.
Films That Sell : Moving Pictures and Advertising by Vonderau, Patrick, Florin, ... ISBN: 9781844578924
231.
Ten Red-Hot Tips to Promote Your Business by Gunning, Ellen ISBN: 9781781174104
232.
Handbook on the Economics of Advertising by Cunningham, B. M., Wildman,... ISBN: 9781781954508
233.
Development Through a Low Carbon Pathway by Littman ISBN: 9780827362611 List Price: $10.50
234.
Advanced Media Planning by Rossiter, John R., Danaher,... ISBN: 9781461346777 List Price: $159.00
235.
Public Relations : Theory and Practice by Johnston, Jane, Sheehan, Mark ISBN: 9781743314036
236.
Advertising : A Critical Introduction by Wharton, Chris ISBN: 9780415535229
237.
United Kingdom Card Decks : Rates and Data by Unknown ISBN: 9781568063812 List Price: $50.00
238.
Purchasing and Supply Management Agency Vendor Information by Unknown ISBN: 9781568069661 List Price: $25.00
239.
Advertising Media: A Managerial Approach - Anthony F. McGann - Hardcover - 2nd ed by McGann, Anthony F., Russell... ISBN: 9780256059885 List Price: $41.95
241.
Planning for Power Advertising A User's Manual for Students And Practitioners by Halve, Anand ISBN: 9780761933540 List Price: $32.95
243.
Advertising: Its Role in Modern Marketing - S. Watson Dunn - Hardcover - 5th ed by Dunn, S. Watson, Barban, Ar... ISBN: 9780030600494 List Price: $43.50
244.
Advertising - Kenneth A. Longman - Hardcover by Longman, Kenneth A. ISBN: 9780155019010 List Price: $12.75
245.
Promotion Management: A Strategic Approach - John J. Burnett - Hardcover by Burnett, John J. ISBN: 9780314778512 List Price: $37.75
246.
Advertising - Kenneth E. Runyon - Hardcover - 2nd ed by Runyon, Kenneth ISBN: 9780675200882
248.
Advertising - John Sherman Wright - Hardcover - 5th ed by Wright, J. S., Winter, W. L... ISBN: 9780070720695 List Price: $31.50
249.
Advertising - William H. Bolen - Hardcover - 2 ed by Bolen, William H. ISBN: 9780471863489 List Price: $51.95
250.
Advertising - Dorothy Cohen - Hardcover by Cohen, Dorothy ISBN: 9780673182555 List Price: $53.33
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