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9780534625108

Creative Strategy in Advertising with Infotrac

Creative Strategy in Advertising with Infotrac

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Product details

  • ISBN-13: 9780534625108
  • ISBN: 053462510X
  • Edition: 8
  • Publication Date: 2004
  • Publisher: Thomson Learning

AUTHOR

Jewler, A. Jerome, Drewniany, Bonnie L.

SUMMARY

Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.Jewler, A. Jerome is the author of 'Creative Strategy in Advertising with Infotrac', published 2004 under ISBN 9780534625108 and ISBN 053462510X.

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