5942309
9780521702690
This title provides vocabulary reference and practice for marketing professionals, as well as business and marketing students. Offering a comprehensive approach to the subject, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.Farrall, Cate is the author of 'Professional English in Use Marketing Edition with Answers', published 2008 under ISBN 9780521702690 and ISBN 0521702690.
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