4651519
9781403996701
Japan A Modern Retail Superpower
by Larke, Roy, Causton, Michael
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Product details
- ISBN-13: 9781403996701
- ISBN: 1403996709
- Publication Date: 2005
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
Michael Causton is senior partner of Sensu (www.sensu.com), a market intelligence and marketing firm that specializes in Japanese consumer marketing and research. Roy Larke is Professor of Marketing at ESADE School of Business, Barcelona, Spain, and at the University of Marketing and Distribution Sciences, Kobe, Japan.Larke, Roy is the author of 'Japan A Modern Retail Superpower', published 2005 under ISBN 9781403996701 and ISBN 1403996709.
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