You Mean a Woman Can Open It ? The Woman's Place in the Classic Age of Advertising

Whether using images of dizzy sex kittens to sell to the man of the house or playing on the fears of domestic inadequacy to sell to the housewife, advertising has rarely let the truth get in the way of a good story. This collection, stretching from the 19th century to the 1970s, shows the ad-man's beloved caricatures of female behavior in outrageous form: -- Down-trodden housewives obsessed with cooking and cleaning-- Hare-brained office girls struggling in a man's world-- Scantily-clad bimbos used to peddle everything from cars to cigarsYou Mean a Women Can Open It...' shows us how far we've really come.Nauseum, Ad is the author of 'You Mean a Woman Can Open It ? The Woman's Place in the Classic Age of Advertising', published 2000 under ISBN 9781580623773 and ISBN 1580623778.