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9780205461011

writing Winning Proposals PR Cases

writing Winning Proposals PR Cases
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  • ISBN-13: 9780205461011
  • ISBN: 0205461018
  • Publication Date: 2005
  • Publisher: Addison-Wesley

AUTHOR

Hagley, Tom

SUMMARY

Praise for Hagleys PR Cases: Writing Winning ProposalsStudents who follow the detailed formula provided in this text will certainly come away knowing how to write a winning public relations plan. It is supplemented by a rich array of examples and engaging real-world exercises that bring the guidance to life. Christopher Veronda Manager, Communications & Public Affairs, Global Manufacturing & Logistics, Eastman Kodak Company Past Chair and Senior Judge, Silver Anvil Awards Program, Public Relations Society of America I highly recommend this book. . . .Tom Hagley is reaching out. . .to campuses around the country, to new generations of writers who will learn to practice the [public relations] profession with a new paradigm of precision that judges of the professions prestigious competitions will applaud and that clients and employers will welcome with respect. Glen T. Cameron, Ph.D. Maxine Wilson Gregory Chair in Journalism Research, University of Missouri School of Journalism Whether you are a seasoned PR professional, or just starting out, this book provides valuable insights that teach and refresh the essential planning skills. Erin Holland Executive Vice President, General Manager Portland Office, Edelman Worldwide Through his masterful teaching, Tom Hagley has been bringing his years of real world public relations experience into the classroom for students fortunate to have him as their professor. With the publication of his Writing Winning Proposals, Hagley's expertise will benefit thousands of students beyond his classrooms as well as professionals wanting to sharpen their skills. Lynne M. Sallot, Ph.D., APR, Fellow PRSA Associate Professor, Grady College of Journalism and Mass Communication, University of Georgia Ask 10 practitioners from 10 different agencies their definition of a goal, objective, and strategythe fundamental components of a PR planand you are likely to get 10 different answers. PR Cases: Writing Winning Proposals provides a great framework for consistency that should be a great benefit to any aspiring public relations professional. Dean Rodgers Senior Vice President/General Manager, Weber Shandwick Worldwide Tom Hagley provides a tremendous foundation for future public relations practitioners by focusing campaign planning on the goals of the client organization. He does a superb job of linking public relations practice to the interests of CEOs and others trained in management and marketing. Jim Van Leuven, Ph.D., APR Professor and Endowed Chair in Public Relations, University of Oregon School of Journalism and CommunicationHagley, Tom is the author of 'writing Winning Proposals PR Cases', published 2005 under ISBN 9780205461011 and ISBN 0205461018.

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