Writing for the Web Geeks' Edition

You have a bookcase full of "how to" manuals for coding HTML and you dream in XML. But are your web pages a good read? Writing for the Web: Geeks' Edition is for website developers and other geeks who need to know how to create effective, persuasive web page text. Work your way through the exercises in this book and learn how to write in the unique genre of the web-a genre that combines the elements of both print and TV writing. The principles described in this book are drawn from the author's personal experience and from the experience of organizations that rely on web communications for their very existence.Kilian, Crawford is the author of 'Writing for the Web Geeks' Edition', published 2000 under ISBN 9781551803036 and ISBN 1551803038.