2105589
9781594290107
Whether you are giving a presentation to your board or writing a speech on a subject you've never heard of, for a director you've never met, professional speechwriter Henry Ehrlich tells how to write words meant to be spoken aloud. He provides hard information on topics like how to write for the opposite sex; acing the lead; using humor without falling flat; tackling an unfamiliar subject; reading an audience; coaching the speaker; even typing the script and adding visual cues. New material includes special sections on the "Worst Subjects"--business ethics and corporate governance, and speechwriting after 9/11.Ehrlich, Henry is the author of 'Writing Effective Speeches', published 2004 under ISBN 9781594290107 and ISBN 1594290105.
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