3969677
9780324301687
This text, written by Carolyn A. Boulger, reviews the entire process of writing and presenting a business plan. From idea generation to feasibility analysis, and from writing the plan to presenting it to various audience groups, this text covers all steps necessary to develop and start a business. It also offers guidance on meeting with investors and getting funding for the new venture, and provides numerous samples of effective plans and presentations.Boulger, Carolyn A. is the author of 'Writing and Presenting a Business Plan', published 2005 under ISBN 9780324301687 and ISBN 0324301685.
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