1849537
9780333963654
Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one.Genasi, Chris is the author of 'Winning Reputations How to Be Your Own Spin Doctor', published 2001 under ISBN 9780333963654 and ISBN 0333963652.
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