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9780789033697

Winning Elections with Political Marketing

Winning Elections with Political Marketing

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Product details

  • ISBN-13: 9780789033697
  • ISBN: 0789033690
  • Publication Date: 2006
  • Publisher: Routledge

AUTHOR

Davies, Philip, Newman, Bruce I.

SUMMARY

'Winning Elections with Political Marketing' is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the US and the UK.Davies, Philip is the author of 'Winning Elections with Political Marketing', published 2006 under ISBN 9780789033697 and ISBN 0789033690.

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