Winning Business in the Property Sector Techniques to Maximise Personal Effectiveness

This book is about creating and maximising sales success. It reviews how to win orders in competitive conditions. It is specifically designed for a range of professionals working in, and linked to, the property world including: surveyors, planners, architects, estate agents, property lawyers and consultants and reflects the special nature of this field of work. The book reviews proven approaches, methods and techniques and adopts a practical approach to show how you can:* Plan for sales success. * Understand the psychology of clients, prospects and decision makers. * Manage and control the overall sales process. * Conduct a persuasive and professional sales meeting. Create and maintain appropriate and professional client relationships to hold, and develop business results in terms of both volume and profitability. It recognises the technical nature of what must be done, the prime need to differentiate in dynamic markets and offers practical help with the overall objective of allowing you to maximise your sales effectiveness and achieve a positive strike rate.Patrick Forsyth runs Touchstone Training & Consultancy, which specialises in marketing management and communications skills and has worked extensively with professional service firms, including those in all aspects of pjroperty. As well as work in the UK, he has worked regularly overseas, especially in South East Asia. He is the author of many successful business books, including Marketing & Selling Professional Services (Kogan Page). A recent reveiw stated: ""Patrick has a lucid and elegant style of writing, which allows him to present infomation in a way that is orginised, focused and easy to apply"" (Professional Marketing). He is a member of the Professional Services Marketing Group and writes regularly for Professional Marketing, the journal of the PM Forum.Forsyth, Patrick is the author of 'Winning Business in the Property Sector Techniques to Maximise Personal Effectiveness', published 2006 under ISBN 9780728204881 and ISBN 0728204886.