3711548
9780471844570
Why They Buy: American Consumers inside and Out
by Settle, Robert B., Allreck, Pamela
About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. M
Product details
- ISBN-13: 9780471844570
- ISBN: 0471844578
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
NEEDS: The Constant Quest for Satisfaction. MOTIVES: Silent, Invisible Engines of Desire. PERSONALITY: Concepts of I, Me, and Mine. PERCEPTION: What you see is what you taste. LEARNING: Painless Injections of Information. ATTITUDES: The Pictures in the Mind2s Eye. SOCIAL ROLES: Playing Out the Drama of Life. AFFILIATIONS: The Dynamics of Belonging. FAMILY: A Consumer Collective Buying Unit. SOCIAL CLASS: A Place on the Public Ladder. CULTURE: The Dictatorship of Normality. LIFE STAGES: Steps on the Stairway of Life. PSYCHOGRAPHICS: It2s All a Matter of Sytle. DEMOGRAPHICS: It2s Just the Way We Are. CHOICE: Picking at the Material Landscape Conclusion. Index.Settle, Robert B. is the author of 'Why They Buy: American Consumers inside and Out' with ISBN 9780471844570 and ISBN 0471844578.
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