4266260
9780471621270
Why They Buy: American Consumers inside and Out - Robert B. Settle - Paperback
by Settle, Robert B., Allreck, Pamela
About this item
- Condition: Good
- Provider: YourOnlineBookstore Contact
- Provider Rating: 88%
- Ships From: Houston, TX
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Product details
- ISBN-13: 9780471621270
- ISBN: 0471621277
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
NEEDS: The Constant Quest for Satisfaction. MOTIVES: Silent, Invisible Engines of Desire. PERSONALITY: Concepts of I, Me, and Mine. PERCEPTION: What you see is what you taste. LEARNING: Painless Injections of Information. ATTITUDES: The Pictures in the Mind2s Eye. SOCIAL ROLES: Playing Out the Drama of Life. AFFILIATIONS: The Dynamics of Belonging. FAMILY: A Consumer Collective Buying Unit. SOCIAL CLASS: A Place on the Public Ladder. CULTURE: The Dictatorship of Normality. LIFE STAGES: Steps on the Stairway of Life. PSYCHOGRAPHICS: It2s All a Matter of Sytle. DEMOGRAPHICS: It2s Just the Way We Are. CHOICE: Picking at the Material Landscape Conclusion. Index.Settle, Robert B. is the author of 'Why They Buy: American Consumers inside and Out - Robert B. Settle - Paperback' with ISBN 9780471621270 and ISBN 0471621277.
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