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9781933290867

Who Owns the Data? Using International Customer Relationship Management to Improve Business and It Integration

Who Owns the Data? Using International Customer Relationship Management to Improve Business and It Integration
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  • ISBN-13: 9781933290867
  • ISBN: 1933290862
  • Edition: 1
  • Publication Date: 2005
  • Publisher: Tate Publishing & Enterprises, LLC

AUTHOR

Eichorn, Frank L.

SUMMARY

Finally, a book that not only explains how quality IT management can take your business to the next level; it also shows you how to get there! And, big bonus'it tells you in plain English. Who Owns the Data? should be on the desk of every business exec, CIO, Senior IT Manager, and anyone providing, receiving, or affected by IT services within an organization. Information management has become entrenched in every facet of business operations and is a key source of competitive advantage. Recent research results, along with related studies and models on customer service, provide the foundation for a holistic capabilities assessment model for measuring Internal Customer Relationship Management (IntCRM)?a model created and developed by Dr. Eichorn and presented herein'serves as a comprehensive tool for examining an organization's business and IT integration capabilities and provides quantitative and visual evaluation of the key criteria to determine how an organization is measuring up inEichorn, Frank L. is the author of 'Who Owns the Data? Using International Customer Relationship Management to Improve Business and It Integration', published 2005 under ISBN 9781933290867 and ISBN 1933290862.

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