23026276
9780844231600
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It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.Burton, Philip W. is the author of 'Which Ad Pulled Best?', published 1981 under ISBN 9780844231600 and ISBN 0844231606.
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