219016
9780231080491
When Mbas Rule the Newsroom How the Marketers and Managers Are Reshaping Today's Media
by Underwood, Doug
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About this item
- Condition: Like New
- Provider: Second Sunday Books Contact
- Provider Rating: 100%
- Ships From: Lees Summit, MO
- Shipping: Standard, Expedited
- Comments: Softcover. Cover is in very good condition with normal shelf and use wear. Tight binding. Clean unmarked text. No highlighting or pen/pencil markings. We ship daily.
Product details
- ISBN-13: 9780231080491
- ISBN: 0231080492
- Publication Date: 1995
- Publisher: Columbia University Press
AUTHOR
SUMMARY
"A first-rate critique of the infotainment/customer trap into which commercialism has lured many of the metropolitan dailies owned by conglomerates rather than by proprietors who view their equity as a trust."Underwood, Doug is the author of 'When Mbas Rule the Newsroom How the Marketers and Managers Are Reshaping Today's Media', published 1995 under ISBN 9780231080491 and ISBN 0231080492.
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