Wheels Up Airline Business Plan Development

Learn the fundamentals of strategic business planning as they apply to the airline industry with WHEELS UP: AIRLINE BUSINESS PLAN DEVELOPMENT. Focusing on issues of particular concern to airline professionals, this timely book covers such topics as flexibility in the current competitive environment, the importance of understanding the structural organization of an airline, and the considerations necessary when making any strategic decision. In addition, you are encouraged to consider current trends (post-9/11) and topics of special interest (cost-cutting, aircraft fleet management, and corporate structure) while learning the process of creating a successful business plan.Wensveen, John G. is the author of 'Wheels Up Airline Business Plan Development', published 2004 under ISBN 9780534393540 and ISBN 0534393543.