logo
Cancel

1830158

9780765609731

What's in a Name? Advertising and the Concept of Brands

What's in a Name? Advertising and the Concept of Brands
$200.79
$3.95 Shipping
  • Condition: New
  • Provider: LightningBooks Contact
  • Provider Rating:
    85%
  • Ships From: Multiple Locations
  • Shipping: Standard, Expedited (tracking available)
  • Comments: Fast shipping! All orders include delivery confirmation.
seal  

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel

Product details

  • ISBN-13: 9780765609731
  • ISBN: 0765609738
  • Edition: 2
  • Publication Date: 2003
  • Publisher: Sharpe Incorporated, M. E.

AUTHOR

Jones, John Philip, Slater, Jan S., Slater, Jan

SUMMARY

Jan S. Slater is an associate professor of advertising at the E. W. Scripps School of Journalism at Ohio University in Athens, Ohio.Jones, John Philip is the author of 'What's in a Name? Advertising and the Concept of Brands', published 2003 under ISBN 9780765609731 and ISBN 0765609738.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.