5026060
9781419584336
What Sticks Why Most Advertising Fails and How to Guarantee Yours Succeeds
by Briggs, Rex, Stuart, Greg
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- Condition: New
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- Condition: Very Good
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- Comments: A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
Product details
- ISBN-13: 9781419584336
- ISBN: 1419584332
- Publication Date: 2006
- Publisher: Kaplan
AUTHOR
SUMMARY
'What Sticks' reveals how companies can capture greater value from their marketing spending (and in some cases even decrease spending) while improving results.Briggs, Rex is the author of 'What Sticks Why Most Advertising Fails and How to Guarantee Yours Succeeds', published 2006 under ISBN 9781419584336 and ISBN 1419584332.
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