5357519
9780521691543
We Interrupt This Newscast A Proven Approach to Improve Local News And Win Ratings
by Just, Marion, Rosenstiel, Tom, Dean, Walter
31245
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Product details
- ISBN-13: 9780521691543
- ISBN: 0521691540
- Publication Date: 2007
- Publisher: Cambridge Univ Pr
AUTHOR
SUMMARY
This volume contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about.Just, Marion is the author of 'We Interrupt This Newscast A Proven Approach to Improve Local News And Win Ratings', published 2007 under ISBN 9780521691543 and ISBN 0521691540.
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