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9780470056431

Watch This, Listen Up, Click Here Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

Watch This, Listen Up, Click Here Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
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  • ISBN-13: 9780470056431
  • ISBN: 0470056436
  • Publication Date: 2007
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Verklin, David, Kanner, Bernice

SUMMARY

David Verklin is CEO, Carat Americas, and Chairman, Carat Asia-Pacific. Carat is the world's largest independent media buying operation.Verklin, David is the author of 'Watch This, Listen Up, Click Here Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume', published 2007 under ISBN 9780470056431 and ISBN 0470056436.

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