48821828

9781522534488

Utilizing Consumer Psychology in Business Strategy : Emerging Research and Opportunities

Utilizing Consumer Psychology in Business Strategy : Emerging Research and Opportunities
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  • ISBN-13: 9781522534488
  • ISBN: 1522534482
  • Publication Date: 2017
  • Publisher: IGI Global

AUTHOR

Dalgic, Tevfik, Unal, Sevtap

SUMMARY

Dalgic, Tevfik is the author of 'Utilizing Consumer Psychology in Business Strategy : Emerging Research and Opportunities', published 2017 under ISBN 9781522534488 and ISBN 1522534482.

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