Using Public Relations to Sell Products, Ideas-Or You

Entrepreneurs, civic & social organizations, small firms & associations often flounder because they can't afford sufficient advertising to capture attention for their message. Now comes this book, written by an expert with 30 years of experience in the field & winner of public relations' top honors, to inspire readers to use PR techniques to do the job. Bright, easy-to-read & teeming with examples, USING PUBLIC RELATIONS TO SELL PRODUCTS, IDEAS--OR YOU takes readers beyond the basics of press releases & special events. It tells them: How to use public relations techniques to build the proper image for an organization or entrepreneur. How to win legislative battles over issues & ideas. How consultants can get attention of would be clients. How & when to use direct mail. How to evaluate an idea for a promotion. How to approach the media. To order, send check or money order to CMS, Box 15491-BP, Washington, DC 20003-0491 or call 1-800-452-4351. $12.95 each, plus $2.55 S/H. D.C. residents add sales tax. Call for bulk rates.Bario, Patricia is the author of 'Using Public Relations to Sell Products, Ideas-Or You', published 1992 under ISBN 9780963404305 and ISBN 096340430X.