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9781576753729

Untapped Creating Value in Underserved Markets

Untapped Creating Value in Underserved Markets
$58.83
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9781576753729
  • ISBN: 1576753727
  • Publication Date: 2006
  • Publisher: Berrett-Koehler Publishers, Incorporated

AUTHOR

Weiser, John, Kahane, Michele, Rochlin, Steve

SUMMARY

A hands-on guide, Untapped shows executives how engaging low-income consumers and suppliers can build profits and stronger communities. The practical business model for approaching new markets, case studies and focus on North American markets provides readers an alternative to off-shoring.Weiser, John is the author of 'Untapped Creating Value in Underserved Markets', published 2006 under ISBN 9781576753729 and ISBN 1576753727.

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