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9780761947011

Understanding the Consumer

Understanding the Consumer
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Product details

  • ISBN-13: 9780761947011
  • ISBN: 0761947019
  • Publication Date: 2003
  • Publisher: SAGE Publications, Limited

AUTHOR

Szmigin, Isabelle

SUMMARY

Isabelle Szmigin is Senior Lecturer in Marketing at The University of BirminghamSzmigin, Isabelle is the author of 'Understanding the Consumer', published 2003 under ISBN 9780761947011 and ISBN 0761947019.

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