(Un)common Ground: Creative Encounters across Sectors and Disciplines

Promoting innovation between higher education, media labs and business sounds great in theory. In practice, stumbling blocks abound - which is why the Virtueel Platform's Uncommon Ground expert meeting has just launched an initiative to identify the crosssector strategies that really work. The approach explored in this book of reflections and case studies takes as its starting point the provisional conclusion that successful collaboration most often occurs when one or more parties are willing to take the risk of standing on uncommon ground, of experiencing 'creative estrangement' from their familiar working assumptions. In this book important case studies and reflections based on successful collaborations between leading companies, media labs, university departments and colleges of art and design..Brickwood, Cathy is the author of '(Un)common Ground: Creative Encounters across Sectors and Disciplines', published 2009 under ISBN 9789063691660 and ISBN 9063691661.