1767199

9781841124391

Ultimate Book of Business Brands Insights from the World's 50 Greatest Brands

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  • ISBN-13: 9781841124391
  • ISBN: 1841124397
  • Edition: 2
  • Publication Date: 2002
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Dearlove, Des, Crainer, Stuart

SUMMARY

featuring: American Express - Apple - Barbie - Benetton - Budweiser - Coca-Cola - Disney - Federal Express - The Gap - General Electric - Gillette - Goodyear - Guinness - Håagen-Dazs - Harley-Davidson -Harvard Business School - Heineken - Heinz - Hertz - Hewlett-Packard - Holiday Inn - Hoover - IBM - Ikea Intel - Kellogg's - Kodak - Lego - Levi-Strauss - Marlboro - Mars - McDonald's - McKinsey & Co - Mercedes-Benz - Microsoft - Nescafé - Nike - Red Cross - Reuters - Rolls-Royce - Sears Roebuck - Sony - Starbucks - Swatch - Toyota - Virgin - Wal-Mart - Wrigley's - Xerox - YamahaDearlove, Des is the author of 'Ultimate Book of Business Brands Insights from the World's 50 Greatest Brands', published 2002 under ISBN 9781841124391 and ISBN 1841124397.

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