1749719

9780393701975

Treasury of Alphabets and Lettering A Source Book of the Best Letter Forms of Past and Present for Sign Painters, Graphic Artists, Commercial Artis

Treasury of Alphabets and Lettering A Source Book of the Best Letter Forms of Past and Present for Sign Painters, Graphic Artists, Commercial Artis

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  • ISBN-13: 9780393701975
  • ISBN: 0393701972
  • Publication Date: 1995
  • Publisher: Norton & Company, Incorporated, W. W.

AUTHOR

Tschichold, Jan

SUMMARY

The introductory text provides a perceptive analysis of letter forms. Tschichold discusses lettering as a work of art, good and bad letters, older and recent letter forms, the use of capital and lower-case letters, word spacing, line spacing, the selection of appropriate letter styles, and the layout of groups of letters and signs. The type specimens are handsomely reproduced, most in their original size. Every alphabet was specially arranged by Tschichold, and forms a well-balanced graphic design. Many of the outstanding historical sources appear better here than in the often poorly printed originals. The book is identical to the original edition, first published in 1966, with a new introduction by designer and writer Ben Rosen.Tschichold, Jan is the author of 'Treasury of Alphabets and Lettering A Source Book of the Best Letter Forms of Past and Present for Sign Painters, Graphic Artists, Commercial Artis', published 1995 under ISBN 9780393701975 and ISBN 0393701972.

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