4614369
9780789030214
Roger More develops and applies a simple but powerful set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing.More, Roger is the author of 'Transforming New Technologies into Cash Flow Creating Market-focused Strategic Paths for Business-to-Business Companies', published 2006 under ISBN 9780789030214 and ISBN 0789030217.
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