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9780789030207

Transforming New Technologies into Cash Flow Creating Market-focused Strategic Paths for Business-to-Business Companies

Transforming New Technologies into Cash Flow Creating Market-focused Strategic Paths for Business-to-Business Companies

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Product details

  • ISBN-13: 9780789030207
  • ISBN: 0789030209
  • Publication Date: 2006
  • Publisher: Routledge

AUTHOR

More, Roger

SUMMARY

Roger More develops and applies a simple but powerful set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing.More, Roger is the author of 'Transforming New Technologies into Cash Flow Creating Market-focused Strategic Paths for Business-to-Business Companies', published 2006 under ISBN 9780789030207 and ISBN 0789030209.

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