2087241
9780324206241
A useful reference source that covers all aspects of trade show marketing, including setting objectives, planning, promoting, executing, measuring performance and following up, and includes an appendix of resources that covers professional associations, publications, and web-based resources.Stevens, Ruth is the author of 'Trade Show and Event Marketing Plan, Promote, & Profit', published 2005 under ISBN 9780324206241 and ISBN 0324206240.
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