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9780851990217

Tourism Behaviour Travellers' Decisions And Actions

Tourism Behaviour Travellers' Decisions And Actions

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Product details

  • ISBN-13: 9780851990217
  • ISBN: 0851990215
  • Publication Date: 2005
  • Publisher: CABI

AUTHOR

Woodside, Arch G., March, Roger St George

SUMMARY

Consumers' planned behaviour is often very different to what is actually consumed. This text examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, destinations, and looks at how marketing strategies affect consumer plans.Woodside, Arch G. is the author of 'Tourism Behaviour Travellers' Decisions And Actions', published 2005 under ISBN 9780851990217 and ISBN 0851990215.

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