Tools for Successful Marketing Planning, Pricing, and Promotion : OPEN MINDS 2001 Marketing Institute Chartbook

Presentation slides from the following sessions: Behavioral Health & Social Service Industry trends: An Up-To-The-Minute Update; Developing Your Marketing Plan: A Step-By-Step Approach; Marketing Research – A How To Approach to Understanding Customers & Competitors; New Product Development; Repositioning a Traditional Community Mental Health Center for the New Competitive Marketing; Successful Models for Pricing; Marketing Position Issues for Large Players in a Changing Managed Behavioral Health & EAP Market – The MHN, Inc. Case Study; Assessing & Reporting to Competitive Request for Proposals; Marketing Roundtable – Discussion & Problem Solving with the Experts; and Getting Consumers in the Door – Successful Marketing Tactics for Reaching Your CustomersOss, Monica E. is the author of 'Tools for Successful Marketing Planning, Pricing, and Promotion : OPEN MINDS 2001 Marketing Institute Chartbook', published 2001 under ISBN 9781878586858 and ISBN 1878586858.