146889
9780071379656
Elliott Ettenberg is Chairman and Chief Executive Officer of Customer Strategies Worldwide, New York, and former chairman and CEO of Bozell Retail Worldwide, where he developed the Transactional Advertising model used in Bozell offices.Elliot Ettenberg is the author of 'The Next Economy : Will You Know Where Your Customers Are?', published 2001 under ISBN 9780071379656 and ISBN 0071379657.
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