The New Strategic Brand Management

Jean-Noel Kapferer is one of the very few worldwide experts on brands. His book stands out from others with its unique insights, its style of exhaustive analysis and its original perspectives, stemming from his strategic vision, and his international background and experience. A professor of marketing strategy at HEC Paris, he holds a PhD from Northwestern University (USA) and is an active consultant to many European, US and Asian corporations. He also gives executive seminars in the US, China, Japan, Korea and IndiaKapferer, Jean-Noël is the author of 'The New Strategic Brand Management', published 2008 under ISBN 9780749450854 and ISBN 0749450851.