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4585196

9780201631913

The Marketing Challenge - Laura Mazur - Hardcover

The Marketing Challenge - Laura Mazur - Hardcover
$9.95
$3.95 Shipping
  • Condition: New
  • Provider: CambridgeBooks Contact
  • Provider Rating:
    100%
  • Ships From: Hyannis, MA
  • Shipping: Standard, Expedited
  • Comments: Dust Jacket has very little shelf wear. No remainder mark. Pages are clean with no markings, no creases and no dog-ears. Hardcover.
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Product details

  • ISBN-13: 9780201631913
  • ISBN: 0201631911
  • Publisher: Addison-Wesley Longman, Incorporated

AUTHOR

Mazur, Laura, Hogg, Annik

SUMMARY

The creation of an integral marketing culture with an international perspective is a major challenge for any business. This book explores the implications of this challenge for the future role of marketing. Based on firsthand research among some of Europe's top companies, the authors show how these businesses have restructured their organizations to meet today's challenges.Mazur, Laura is the author of 'The Marketing Challenge - Laura Mazur - Hardcover' with ISBN 9780201631913 and ISBN 0201631911.

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