5767487
9781590318300
The Law Firm Associate's Guide to Personal Marketing and Selling Skills
by MacDonagh, Catherine Alman, Cuzzone, Beth Marie, Hassett, Jim
About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. B1
Product details
- ISBN-13: 9781590318300
- ISBN: 1590318307
- Publication Date: 2007
- Publisher: American Bar Association
AUTHOR
SUMMARY
This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.MacDonagh, Catherine Alman is the author of 'The Law Firm Associate's Guide to Personal Marketing and Selling Skills', published 2007 under ISBN 9781590318300 and ISBN 1590318307.
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