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8377960

9782940373727

The Fundamentals of Marketing

The Fundamentals of Marketing
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Product details

  • ISBN-13: 9782940373727
  • ISBN: 2940373728
  • Publication Date: 2009
  • Publisher: AVA Publishing

AUTHOR

Russell, Edward

SUMMARY

This book introduces the fundamentals of marketing communications to non-business students. It teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be.Russell, Edward is the author of 'The Fundamentals of Marketing', published 2009 under ISBN 9782940373727 and ISBN 2940373728.

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