446269
9781563671838
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The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. it traces the steps of fashion apparel, accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. it explains the industry's various components, emphasizing technological changes and global perspectives.Nancy O. Bryant is the author of 'The Business of Fashion: Designing, Manufacturing, and Marketing' with ISBN 9781563671838 and ISBN 1563671832.
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