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5460261

9780230006836

the Behavioural Economics of Brand Choice

the Behavioural Economics of Brand Choice
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Product details

  • ISBN-13: 9780230006836
  • ISBN: 0230006833
  • Publication Date: 2007
  • Publisher: Palgrave Macmillan

AUTHOR

Foxall, Gordon R., Olivera-Castro, Jorge M., Schrezenmaier, Teresa C.

SUMMARY

This volume presents a groundbreaking approach to the analysis of brand choice that is relevant to both marketing practice and social science.Foxall, Gordon R. is the author of 'the Behavioural Economics of Brand Choice ', published 2007 under ISBN 9780230006836 and ISBN 0230006833.

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