The Beermat Entrepreneur: Turn Your Good Idea into a Great Business

You've got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next?The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don't - the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out. From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ?go for growth' - this is the guide to turning good ideas into real businesses. Containing the distilled wisdom of serially successful entrepreneur Mike Southon, The Beermat Entrepreneur is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own.Chris West is the author of 'The Beermat Entrepreneur: Turn Your Good Idea into a Great Business' with ISBN 9780273659297 and ISBN 0273659294.