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9780865690578

The Advertising Controversy: Evidence on the Economic Effects of Advertising

The Advertising Controversy: Evidence on the Economic Effects of Advertising
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Product details

  • ISBN-13: 9780865690578
  • ISBN: 086569057X
  • Publication Date: 1981
  • Publisher: Praeger

AUTHOR

Mark S Albion, Paul W. Farris

SUMMARY

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.Mark S Albion is the author of 'The Advertising Controversy: Evidence on the Economic Effects of Advertising', published 1981 under ISBN 9780865690578 and ISBN 086569057X.

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