Telephone Survey Methods: Sampling, Selection and Supervision

Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.Lavrakas, Paul J. is the author of 'Telephone Survey Methods: Sampling, Selection and Supervision', published 1987 under ISBN 9780803926349 and ISBN 0803926340.