4679468
9780697030375
Telecommunications: An Introduction to Electronic Media - Gross Lynne Schafer S.
by Gross, Lynne Schafer S.
About this item
- Condition: Acceptable
- Provider: idahoyrb Contact
- Provider Rating: 89%
- Ships From: Boise, ID
- Shipping: Standard, Expedited
- Comments: A readable copy. All pages are intact, and the cover is intact (However the dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but the notes cannot obscure the text. Book may be a price cutter or have a remainder mark. COVER SHOWS HEAVY WEAR. SOME HIGHLIGHTING THROUGHOUT
Product details
- ISBN-13: 9780697030375
- ISBN: 0697030377
- Edition: 3
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners. Telecommunications: An Introduction to Electronic Media, 7/e divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (with a glossary helping readers with unfamiliar terms if later chapters are read first).Gross, Lynne Schafer S. is the author of 'Telecommunications: An Introduction to Electronic Media - Gross Lynne Schafer S.' with ISBN 9780697030375 and ISBN 0697030377.
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