1698980
9780071391122
Learn the core business practices and strategies that can lead service providers to a sustainable business modelPOSTMORTEM ON THE PLAGUE YEAR * How telecom lost $816 billion in 2001and ways to recognize errors in the making * Roadmap of the potholes and pratfalls that tripped up Big Business * Winners and losers compare notes on what they did, what happened, and why * PLUS reinvention strategies for a shaken industryWHAT IT TAKES TO WINIn the midst of the rollout debacle, some companies made money. If you want your rollout to be profitable, you must understand what the winners did rightand what losing carriers and service providers did wrong. That's exactly what telecom consultant Rajoo Nagar gives you in this power-packed guide, based on her own experiences in the maelstrom, plus in-depth investigations and interviews with industry leaders and analysts.Look inside * Read industry leaders on the basics behind profitable rollouts * Discover winning go-to-market strategies * Investigate partnershipshelp or hindrance? * Get capital management strategies for the entire funding cycle * Put together all vital pieces of a successful plan, from business model to marketing, operations, and support positions * Apply practical how-to's on competitive position-strengthening Is your new service concept bulletproofed? Find out with this field guide to landmine-free launches.Nagar, Rajoo is the author of 'Telecom Service Rollouts A Best Practices Guide', published 2002 under ISBN 9780071391122 and ISBN 0071391126.
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