1698971
9780071386203
LEARN HOW YOUR TELECOM BUSINESS CAN PROSPER EVEN IN TOUGH ECONOMIC TIMES! The bubble has burst! The period of effortless, double-digit growth and skyrocking capitalization for telecom carriers is over. With many carriers struggling and stocks falling, the telecom industry has become more unforgiving, competitive, and cut-throat than ever. The market's long-term potential is still enormous, but success now requires a sharp business and technology savvy management team--and adherence to sound, hardheaded business management principles. That's what Telecom Management Crash Course is all about--it takes a functional business look at the fundamentals of successfully running a hardware manufacturing company, software development firm, and service provider. A TRUE TELECOM TEXT FOR OUR TIME! In Telecom Management Crash Course, P.J. Louis, a top industry advisor and author of the wildly popular M-Commerce Crash Course shows telecom servers how to efficiently manage the technology advantages and back-end operations to survive--and prosper--in this challenging economic climate. He covers the business of telecom--everything from the various types of telecom companies to developing a product that the market can really use. Invaluable to executives, managers, and decision-makers at telecom carriers of all sizes, this much-needed resource is a veritable executive summary of how (and how not) to run a telecom business--and includes advice, tricks-of-the-trade, solutions, factual information, and strategies that can keep your busines afloat while others are sinking. LOOK INSIDE TO LEARN: * The best organizational structures * Sales and marketing fundamentals * How to evaluate the marketplace and the financial value of products and services * The most effective management styles * How to integrate technological and business objectives * How to develop and implement market-driven strategy * What you need to know about state and federal regulatory considerations * How globalization affects every carrier * Manufacturing and outsourcing techniquesLouis, P. J. is the author of 'Telecom Management Crash Course Managing and Selling Telecom Services and Products', published 2002 under ISBN 9780071386203 and ISBN 0071386203.
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