216715
9780801307485
Targeting the Message A Receiver-Centered Process for Public Relations Writing
by Thompson, William
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Product details
- ISBN-13: 9780801307485
- ISBN: 0801307481
- Publication Date: 1996
- Publisher: Allyn & Bacon, Incorporated
AUTHOR
SUMMARY
This book is about meeting organizational goals through public relations writing at a historical moment when new technology and a fresh strategic vision make it possible to reconceptualize what public relations writing can accomplish.Thompson, William is the author of 'Targeting the Message A Receiver-Centered Process for Public Relations Writing', published 1996 under ISBN 9780801307485 and ISBN 0801307481.
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