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5480159

9780131466159

Supplement: Media Guide - Advertising: Principles and Practice 7/E

Supplement: Media Guide - Advertising: Principles and Practice 7/E

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Product details

  • ISBN-13: 9780131466159
  • ISBN: 0131466151
  • Edition: 7
  • Publication Date: 2005
  • Publisher: Prentice Hall PTR

AUTHOR

Hamula, Scott R.

SUMMARY

Brand new to this edition, the printed student Media Guide, complete with rate cards, gives an in-depth explanation of each form of media. In addition, the instructor will have short-and long-term project options to choose from, geared around each of the media channels discussed.Hamula, Scott R. is the author of 'Supplement: Media Guide - Advertising: Principles and Practice 7/E', published 2005 under ISBN 9780131466159 and ISBN 0131466151.

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